Browsing All Posts filed under »books«

Marketing 3.0: A blueprint for global brands?

July 14, 2010

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It’s bothered me for quite some time, that my work as a brand consultant, fulfilling though it is, falls short in terms of social worth, beyond straight economic contribution. So I was delighted when asked to review a new book co-authored by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. Marketing 3.0 sets out how companies… [Read more…]

Irrational decisions

April 29, 2010

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As I was stuck overseas as a result of the volcanic cloud, I had the opportunity (and the motivation) to watch the rolling news channels more often. After 6 days of being grounded, it occurred to me that there were only two pieces of news in all that time: There was a volcanic eruption in… [Read more…]

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