If you’re using social media channels for marketing an already established brand, there’s a fair chance it’s not working. You may think you’re ‘doing social’, but, most likely, you’re doing what you’ve always done, but putting it through social media channels has made it sound a lot more up to the minute, ‘hip’ even. The… [Read more…]
December 30, 2010
How much time do you spend on your brand’s social marketing campaign relative to everything else you do while managing your brand? Enough? How much of your budget should you spend? Before attempting to answer these questions, here are some interesting statistics…. Facebook traffic is up 60% this year. In fact, this September it dislodged… [Read more…]
December 17, 2010
National TV advertising airtime costs a small fortune; You Tube is free. Do your traditional advertising plans encourage nearly 5.5 million people to actively seek you out, or are they reaching for the fast forward on the remote? Do the math.
December 14, 2010
This might be an unusual thing for a brand consultant to admit, but brands don’t make businesses successful. It’s the other way around. It’s the business, its culture, it’s ethos, the things that make it unique that make the brand successful. As soon as the brand fails on service, or innovation, quality or price, it… [Read more…]
December 7, 2010
You might have gathered we’re not great fans of using PowerPoint slides to convey our ideas. Some might interpret this as being a bit anti-conventional, but its not, because there are some very good reasons for it. In fact, a little while ago we wrote a post giving some practical tips as to how to… [Read more…]
November 25, 2010
Here’s a brilliant article that we picked up in this week’s New York Review of Books. Zadie Smith begins by reviewing the film “Social Network”, but goes on to explore some of the more philosophical, psychological and cultural points around the issue of Facebook, the nature of relationships and on-line reductionist ‘reality’. It’s thought provoking… [Read more…]
October 22, 2010
There are a great many articles about using social media as a marketing tool. In fact it seems there’s no getting away from it. One form of social media or another is in the news everyday. Stories range from how it helped to launch a new product or even secure a great election victory, to… [Read more…]
October 13, 2010
People in communications and marketing services are always giving their clients ‘good advice’ . But sometimes it’s hard to practice what you preach. Whether you work in marketing, either in a large corporation or in a tiny entrepreneurial start up, influencing people is probably the most important part of your job – whatever it is.… [Read more…]
October 12, 2010
This is brilliant for brainstorming, very useful for generating stimulus material and fabulous for finding unique images to bring an idea to life. It’s a great little marketing communications tool we’re using all the time. Check it out.
January 12, 2011
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